Our Team
Our team is made up of creative minds who step into every brand’s room to understand its story and bring its vision to life. Every idea is shaped with care, strategy, and individuality in mind.
Erica O’Callaghan
Co-Founder
Backed by 15 years of experience and a Bachelor of Management in Marketing, Erica brings a rare mix of creativity and strategy to every project. She’s known for her ability to translate ideas into thoughtful, results-driven campaigns that connect with audiences and build lasting brand presence. Throughout her career, she’s worked with startups, global fitness brands, and private consulting clients—helping each one find its unique voice in a crowded market. Erica’s approach blends insight, intuition, and innovation, delivering marketing solutions that not only look good but perform with purpose.
Jordan Bradley
Co-Founder
Jordan graduated on the Dean’s List from Mount Royal University with a Bachelor of Business Administration, majoring in Marketing. With a sharp eye for brand consistency, design, and social media trends, she brings a strong creative and strategic balance to every project. Jordan thrives on transforming ideas into content that connects and converts, always keeping a pulse on what’s next in the digital space. Her mission is to empower clients with marketing strategies that not only look great but drive real, measurable results.